Blog Love/ StyleStoked

stylestoked_02 stylestoked_1 stylestoked5 stylestoked_4 stylestoked_3 Today I am coming to you with a lovely interview with the oh so lovely Sloane of StyleStoked. Before I share her wonderful answers to the questions I asked her I would just like to say thank you to Sloane for taking the time out of her day to do this! As she would say, stay stylish, stay stoked..

Taylor: How long have you been blogging for?
Sloane: I launched my current blog, Style Stoked in November 2012, although I started blogging a few years back, right after college. I moved to Puerto Rico last winter and started to slack on my blog posts so once I returned home, I decided to delete my old blog and start fresh. I was never really in love with my old blog’s name, so I brainstormed a bit and came up with my current name. I wanted it to encompass not only my love of fashion but surfing as well. On Style Stoked you will find my favorite current fashion trends, new labels, rad artwork, interviews, travel stories, and interior design inspiration (I just moved AGAIN and get to decorate a new house which is one of my favorite things to do!) This is what I love about blogging…The possibilities are endless and you have the freedom to express your style any way you like.

T: How has blogging affected you and your career?
S: Blogging has opened me up to a completely new and inspiring world of fashionistas, stylists, surfers, artists, designers, filmmakers, wanderlusters, etc…What I have taken most from blogging is watching other small companies grow and using that as motivation for my own small businesses. If you trying to launch a career within the fashion industry you HAVE TO HAVE A BLOG. Having a strong social media presence is a must. It is also a good idea to build up an audience on Instagram, Facebook, and Twitter before you launch a product. I have made wonderful connections via blogging and Instagram, I wouldn’t have otherwise made.

During the summer of 2011 I applied for an internship in NYC with a very successful vintage clothing company. The ad asked for applicants who were good with social networking and loved shopping, vintage, and having fun. I applied and got a call back almost immediately. Although my new future boss had other applicants, she said that she really wanted me as her intern, just judging by my blog and resume. I landed the internship (along with $300 worth of vintage clothes each month-almost better than a paid internship) and worked directly under my boss at the famous Brooklyn Flea Market. I also got to participate in buying trips, and manage her online website and blog. I walked away from this internship with a new appreciation and love of NYC, flea markets, social media, and vintage. Not to mention a rad collection of vintage clothes!! You never know where your blog will take you.

T: How do you gather inspiration?
S: Literally, EVERYWHERE. I browse my favorite blogs daily, as well as Instagram. “Screen capture” and “right click & save” are two of my best friends ha ha. I used to be a big magazine addict but now the only one I subscribe to is FOAM. I find inspiration in the ocean, on the street, on the runway, in cafes and bars. In books, movies, music. I am very lucky to have a handful of friends who constantly inspire me and drive me to be the best I can. I believe that a little competition is also good. I just moved to Ocean Beach, San Diego, and there are amazing murals all over the place here. One of my new years resolutions is to start doing more personal outfit posts!

T: What came first, Board Hugs or Mermaid By Hand?                                                            S: Mermaid by Hand came first. While I was living in Puerto Rico last winter, friends began asking me to make them sea glass pendants. When I moved back home I had acquired a huge collection of sea glass and started making jewelry for friends and family. I began experimenting with other mediums besides sea glass and started to get some requests from people I did not know so I decided to turn my hobby into a little business. Most of my pieces are inspired by the sea and nature. The idea of Board Hugs was born this past summer. My boyfriend and I were loading our car up with 2, 3, 4 surfboards at once to take to the beach and we realized that we needed something to put them in so they didn’t scratch and ding each other while in the car. The surf industry is surprisingly not a very eco-friendly one, although there has been a current swing towards making it greener and more sustainable. For Board Hugs, we wanted sustainability at the forefront of our company. We design surfboard socks made from beautiful Fair Trade fabrics from Guatemala and pair them with 100% organic cotton solid colors. Customers can mix and match for a truly one-of-a-kind Board Hug. We have now branched out to designing skimboard socks and snowboard socks. Keep an eye out for hand plane socks in the near future as more and more people are exploring different forms of wave riding.

T: Can you share a little bit about your creative process?
S: My creative process varies. Sometimes I have an idea and I will sketch it down on a piece of paper then translate that into a piece of jewelry. Other times a design comes to mind and I just get hands on not really knowing what the end result will look like. It’s always fun to see your ideas and designs come to life. As far as my personal style process goes, it is all about mixing handmade, designer, vintage, and thrifted pieces. I would say my style is boho-surfer-quirky.

T: What are some goals for this upcoming year?
S: My biggest goal for this upcoming year is to really get going with Board Hugs. My boyfriend and I just moved to San Diego because we both love to surf, love the warm weather, and wanted to live somewhere with a bit more of an art and fashion scene. I have always wanted to live in a city by the beach (or in a beach town near a city.)
We had a lot of interest in our product back home on the east coast and in local surf shops in the Delaware and Maryland area, but figured the market would be much bigger and better out here, as the waves are more consistent. We would love to see Board Hugs in local shops out here and maybe even in some international shops over the next few years. Overall I would love the surf industry keep taking steps to becoming a greener, more environmentally and ethically conscious industry.
T: Do you have advice for aspiring artists and indie business owners?
S: Don’t give up. Things might get a little difficult, or you might not feel inspired, but keep on going. Traveling always fuels my creativity. If you feel like you’re in a slump, do something about it. Whether it be traveling to a new country or just or just a neighboring town or city, it might be just what you need to push you through hard times and give you new inspiration. Things will get better as long as you stay positive and work towards your main goal. It really helps to set small goals along the way. One of my favorite quotes, from a friend who runs a successful new and vintage online shop is, “Fake it until you make it.”


weird Make Up Shoot-158-Edit Make Up Shoot-166 Make Up Shoot-169 Make Up Shoot-162 The red series. This is honestly what a normal night at art school is like.  Messing around making cool stuff. 

Photos by Harrison

Park Adventures

_MG_0026-Edit _MG_0036 _MG_0034-Edit _MG_0025 This was just a casual outfit for an adventure in the park. It was a long day of walking around Savannah in heels, sounds like fun right? Because it totally was! Besides, some guy came up and gave me a rose made out of plant leaves (but he didn’t let me keep it, what’s up with that Mr. Plant Man?)…  I have some fun things coming up tonight to share with you soon on the blog! Stay tuned.. sig

Jacket/ billy by flying tomato via raggamuffin boutique Dress/ raggamuffin Tights/ forever21 Booties/ lucky brand Scarf/ ish boutique Bag/ raggamuffin

 PS- I’m was on Flying Tomato’s Facebook page today for this post! So exciting!!

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